What to Do with a Highly Appreciated Stock

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Picture this: In 2012, you took a chance on Apple and invested $10,000 in its stock. Over the years, you’ve watched it soar, and now, in 2025, that investment is worth $60,000, a 500% increase. You’re sitting on a $50,000 gain, and it’s an incredible feeling. But lately, you’ve been wondering: Is it time to sell and cash in? And if you do, what will it mean for your taxes?

Owning a highly appreciated stock—one that’s grown significantly in value since you bought it—puts you in a fortunate but complex spot. Let’s dive into the tax implications of selling your Apple stock and explore some strategies to help you decide what’s next.

The Tax Implications of Selling

When you sell a stock that has appreciated in value and you’ve held it for more than a year, you’re subject to capital gains tax on the profit, the difference between the purchase price and the sale price. Because you’ve owned your Apple stock for over a year (13 years, to be exact), it qualifies for long-term capital gains treatment, which is taxed at a lower rate than short-term gains on assets held for one year or less.

Here’s how it breaks down:

  • Tax Rates: The long-term capital gains tax rate depends on your income. For most people, it’s 15%. If you’re in a higher income bracket, it could be 20%. Plus, if your income is very high, you might also face a 3.8% net investment income tax.
  • State Taxes: Depending on where you live, you could owe state capital gains taxes too, which vary widely by state.
  • Example: With your $50,000 gain, if you’re in the 15% federal bracket, you’d owe $7,500 in federal taxes. If you’re in the 20% bracket, that’s $10,000. Add in the 3.8% net investment tax or state taxes, and the bill could climb higher.

Taxes can take a big bite out of your profits, so it’s worth considering your options carefully. What can you do to manage this situation?

Strategies to Consider

There’s no one-size-fits-all answer, but here are some practical strategies to think about, depending on your goals and financial needs:

1. Keep Holding

If you don’t need the cash right now and think Apple has more room to grow, you can hold onto the stock and delay paying taxes. This keeps your investment intact, but there’s a risk: the stock’s value could drop, shrinking your gains.

2. Sell Gradually

Rather than selling all at once, you could sell your shares in smaller chunks over several years. This might keep your annual income lower, potentially staying in the 15% tax bracket instead of jumping to 20%, and it spreads out your tax burden.

3. Offset Gains with Losses

Got other investments that aren’t doing so well? You could sell those to lock in losses—a strategy called tax-loss harvesting. Those losses can offset your Apple stock gains, lowering your taxable profit. For example, a $10,000 loss could reduce your taxable gain to $40,000, saving you thousands in taxes.

4. Give It Away

If you’re charitable, consider donating the stock directly to a charity. You’d avoid capital gains tax entirely and might deduct the stock’s current value ($60,000) from your taxes, up to certain limits. It’s a tax-smart way to support a cause you love.

5. Set Up a Charitable Remainder Trust

This is a more advanced move: Transfer the stock to a charitable remainder trust, which sells it tax-free. You get income from the trust for a set time, and the rest goes to charity later. It’s a way to defer taxes and generate cash flow, but you’ll need a professional to set it up.

6. Borrow Instead of Selling

Need money but don’t want to sell? You could take out a loan using your stock as collateral. This gives you cash without triggering taxes, though you’ll pay interest and face risks if the stock’s value falls.

7. Plan for the Long Term

Here’s a bonus thought: If you hold the stock until you pass away, your heirs get a stepped-up basis. That means they’d inherit it at its 2025 value ($60,000), not your 2012 cost ($10,000), potentially wiping out the capital gains tax for them. This is an estate planning angle to discuss with an expert.

8. Talk to an advisor

Your situation, your income, your state, your goals, matters a lot. A financial advisor or tax professional can crunch the numbers and suggest what’s best for you. Plus, tax laws can change, so it’s smart to get up-to-date advice.

What’s Right for You?

Selling your Apple stock could mean a big payday, but it comes with a tax cost. Holding it might mean more growth or more risk. The best choice depends on what you want: cash now, growth later, or a legacy for your family.

Take your $50,000 gain as an example. Selling it all might cost you $7,500 to $10,000 or more in taxes. Spreading it out, offsetting it with losses, or donating it could shrink that bill or eliminate it. Whatever you decide, understanding your options is the first step.

What’s your next move? If you’re weighing a similar decision, we’d love to help. Reach out, and let’s talk about how to make your appreciated stock work for you.

Note: This is general info, not personal advice. Tax rules can shift, so check with a professional before acting.

Disclosures:
This material is for general information only and is not intended to provide specific advice or recommendations for any individual. To determine which investments may be appropriate for you, consult your financial professional prior to investing. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly. The investment discussed may not be suitable for all investors. The opinions expressed are those of the author and may not necessarily be those of LPL Financial.

Any mention of a specific company or security does not constitute a recommendation or solicitation by LPL Financial or the advisor to buy, sell, or hold any security. LPL Financial does not provide research on individual equities.

The forward-looking statements and projections about Apple or any other security reflect current expectations and are subject to risks and uncertainties. Actual results may differ materially.

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